The Cocktail Project
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The Cocktail Project
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The Cocktail Project
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The Cocktail Project 🍸 The Cocktail Project 📖 The Cocktail Project 🍹
Sparked by the simple idea that anyone can learn to make a cocktail, we created The Cocktail Project. Working with Beam brands and their 400+ recipes, we brought to life a fully responsive web experience and social campaign that gave all levels of cocktail enthusiasts a dose of inspiration.
With a focus on beautiful cocktail imagery and helpful tutorials, The Cocktail Project has become the #1 cocktail resource.
DUTIES
concepting, UX, web design, social media content design, managing photography
The homepage was created to attract cocktail enthusiasts in a number of ways. Seasonally relevant drink suggestions, currently trending cocktails, and helpful tutorials all gave the visitor an easy way to find their next recipe.
Beautiful drink imagery and easy instructions made recipe pages an instant hit.
A number of content templates were created to house the website's tutorials and articles on cocktail culture.
Recipe cards were created for easy sharing and saving on social media.
Simple but beautiful drink-focused imagery saw great success on social media channels.
Experimenting with new types of social media posts, such as carousels, allowed cocktail drinkers to explore our variety.