We were tasked to create a new web and social experience for Beam-owned liqueur brand DeKuyper.
Focusing on beautiful cocktails and the moments when you drink them, the site garnered the attention of cocktail enthusiasts, and has continued to be supported by a recipe-focused social media campaign.
DUTIES
concepting, UI, UX, web design, social media content design, managing photography
SUCCESSES
Site visitation and interaction increased by 95%
Facebook likes increased by 200% since launch
Overall brand identity and perception improved
The Dekuyper web experience is a fully responsive site that boasts bold colors, fun occasions, and a library of over 300 delicious cocktails.
We gave users a reason to celebrate by pairing great moments with great cocktails.
Color played a very important role in the new DeKuyper web experience. It highlighted the bottles current design and created a fun environment to let the user explore.
Over 300 cocktail recipes were made available on the new DeKuyper site. Users could easily search by drink type, flavor, and spirit.
Certain cocktail recipes and occasions received a complete party plan with suggestions for food, decorations, and entertainment.
DeKuyper's Facebook and Pinterest feature bold and visually inspiring recipe cards.
We found that social content tied to holiday's and recent events received the most attention, and got consumers excited.
To connect with DeKuyper's new website experience, occasion cards were also created for Facebook and Pinterest.
Special content was also created to promote DeKuyper, such as this post for LGBT Pride Month.