Jim Beam was looking for a new way to reach bourbon drinkers. What we gave them was a fun and customized approach to on-location advertising.

We created a series of mobile ads that would get pushed to patron's phones upon checking in at a bar on Foursquare or Yelp. The ad would also change depending on the type of bar they were in.

DUTIES

concepting, mobile design

SUCCESSES

Record-high click-thru rates for viewing recipes and sharing on social media

Jim Beam saw an increase in sales during the month-long campaign