To introduce the new Brita Stream pitcher system to college students, we brought a prize-packed day to 15 university campuses across the nation during move-in week. 

With an eye-catching branded tent, Facebook Chatbot integration, and multiple sweepstakes, students packed the area for a chance to win and get a glass of delicious filtered water.

DUTIES

concepting, design

SUCCESSES

Over 64,000 student impressions

Over 14,000 product demos